About ABA

ABA began with a simple idea — choose watches that feel right, not just what’s available.

Since then, it has grown through repeat customers, word of mouth, and a focus on doing things properly.

For details on how we operate — including delivery, handling, and warranty — please see below.

Support & Warranty

Support does not end at delivery. We remain available after purchase and provide warranty coverage aligned with UK consumer standards, ensuring clarity and reassurance without unnecessary complexity.

Operations & Delivery

We operate through direct sourcing channels and maintain a curated approach — prioritising selection over volume. Every watch is prepared and dispatched from the UK, typically within 1–2 working days, with careful packaging to ensure it arrives as expected.

Quality Assurance

Each watch is individually handled prior to dispatch. Pieces are visually inspected, assessed against verified references, and reviewed using a combination of physical checks and comparative analysis. Where appropriate, additional methods such as UV inspection are used to ensure consistency across key details.

Our Reach & Reputation

Over the past four years, we have supplied 500+ watches to clients across more than 10 countries, including the UK, Europe, North America, and international markets such as Australia and Japan. Our client base spans both private collectors and businesses, with a strong proportion returning — a quiet but consistent indicator of trust.

A considered operation, built over time.

ABA Watches is a small, dedicated team focused on sourcing and delivering carefully selected timepieces with consistency, discretion, and attention to detail.

Explore Our Range