Authenticity & Verification
Every watch is assembled, inspected and securely stored on our bench in West London — we guarantee genuine timepieces.
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100% GenuineAuthentic & verified
Bench-CheckedIn West London
Free UK DeliveryInsured & tracked
12-Month WarrantyABA aftercare included
Why buy from ABA Watches
A London specialist you can trust
12-Month Warranty
Every watch is covered by our 12-month ABA warranty plus your full statutory rights, with responsive aftercare that doesn't end at delivery.
Delivery & Payment
Free, fully-insured, tracked UK delivery, with 30-day UK returns (14-day international). Spread the cost with Klarna, or check out securely in one step.
13
Countries of Operation
500+
International Clients Serviced
4+
Years in Business
Shop Our Collection
The ABA Selection
Limited Allocation
ABA Watches: London
The Philosophy
We operate with restraint. Our collection is not a catalog of what is available, but a selection of what is worth owning. Only pieces that meet our internal standard are offered.
The Standard
Every timepiece undergoes a structured in-house inspection. Authenticity, condition, and performance are verified before release. Nothing is listed by default.
The Approach
We favour clarity over persuasion.
- Measured Descriptions: Technical and aesthetic facts only.
- Visual Fidelity: Imagery reflects the exact piece in our studio.
- Direct Dialogue: Expert, timely communication.
The Experience
From first enquiry to secure dispatch, every acquisition is handled with care. Responsive support. No unnecessary friction.
Included as standard
What comes with every ABA piece.
01
Free customisation over £199
Dial, hands, bezel, strap, case finish or engraving — specified before we build, at no extra cost.
02
An Authentication Sheet in the box
Every order ships with a written record of the eight bench checkpoints your watch passed.
03
Sized to your wrist before dispatch
Send your measurement at checkout and the bracelet is fitted free, ready to wear on arrival.
04
Doubt it? Send it back
If you ever question a piece’s authenticity we take it back with no questions asked and refund in full.